SPECSAVERS / PICK YOUR PERK
The brief
A signing bonus only works if people still get excited about it. Clinicians had heard the offer so many times it had stopped landing. The brief was to change that without simply offering more money.
The delivery
One of the perks on the wheel was a trip to Disneyland. We put it there as a creative idea. Then we realised we could actually do it. So we did. We sent a newly joined clinician to Disneyland Paris, equipped her with coaching and some kit, and she came back with UGC content that ran across Specsavers social platforms. A campaign idea that became a real activation.
Where it ran
Programmatic ads, street chalk activations, digital screens on trucks and at events, a physical prize wheel for events, and branded chocolate bars handed out in person. On organic social we ran a content series including UGC from the clinician who went to Disney.