In school, I planned on being a doctor.

But halfway through my A-levels, I realised a medical career wasn't what I wanted. So I left school a bit lost for direction. At the time, I started working for a local nightclub in Derry as a junior designer, running their social media, designing posters for upcoming acts, and creating motion graphics for the screens inside the venue. It was there that I was reminded of a passion I'd forgotten.

As a kid, I was obsessed with advertising. The Guinness ads. The Maynards' Wine Gums campaigns. They didn't feel like ads; they were exciting. I'd come rushing into our living room when I heard them to watch (according to my mum).

Working in that club reignited that childhood feeling, and I’ve been chasing it ever since. I believe great advertising doesn't need explaining. When it works, people just get it. I've spent my career finding that moment for brands across different industries. 

I'm currently based in the south of England, working with ambitious brands that want to be noticed. If that sounds like you, let's talk.