WHAT I DO

I'm Mike, a creative director based in the UK with over 15 years of advertising and design experience. I work best with ambitious founders and challenger brands who are tired of blending in and want to do something that people remember.

I've led creative teams, directed national campaigns, and worked with brands at opposite ends of the spectrum, from an ambitious cycling brand to the world's largest privately owned optical retailer. My goal for every brief is the same.

Find the idea that makes people stop and create the moment where the penny drops.