SPECSAVERS / TO THE TEST ROOM AND BEYOND
The Problem
There is a misconception that there is not much opportunity for career growth for audiologists once they qualify. Many think getting to the test room is the end goal.
The idea
The message had to be clear. Wherever you are in your journey, there's an ideal role around the corner. What better way to show that than to borrow one of the most famous navigation systems in the world. The Specsavers Audiology Career Map gave clinicians something they could actually follow. See the next stop in your career journey.
The delivery
After mapping out the different career paths for audiologists, the campaign was created and rolled out across prospecting and retargeting ads as part of an online recruitment campaign.
Where it ran
Programmatic display advertising, including prospecting and retargeting ads as part of an online recruitment campaign.
